D.1 INTERNAL FOR A CLIENT
For a client; used by their organization internally, targeting their employees or members.
D.2 PROFESSIONAL DEALER
For a client; targeting his/her consumer dealers (independent distributors, wholesalers, retailers, prescribing physicians, or other commercial trade and professional middlemen who sell or distribute products to the general public).
D.3 PROFESSIONAL CONSUMER
For a client; used to promote his or her products or services directly to the consumer.
D.4 MULTIPLE AUDIENCES
For a client; targeting more than one audience at different levels, such as dealers and consumers.
D.5 NOT FOR PROFIT
For a not-for-profit client (including but not limited to no-profit organizations). Includes public service or political organizations, as well as fund-raising appeals directed to the general public, donors, volunteers and voters.
D.6 PREMIUMS AND INCENTIVES/CONTESTS
For a client; designed to stimulate action on the part of the award recipient, such as sales incentives or employee contests.
D.7 DISTRIBUTOR SELF-PROMOTION
For your own external use; to promote your company, products and services to your clients, existing and potential.
D.8 CATALOGUE PROGRAMME
For a client; includes a printed or on-line promotional products catalogue. Judged on overall programme concept and success, not on catalogue presentation, layout or content. A few samples of the promotional products featured in the catalogue must accompany your entry.
D.9 BUSINESS TO BUSINESS (B2B)
For a client; designed to promote his/her products or services in soliciting additional clients, to generate sales leads, to promote client loyalty, to induce response and/or trial or to encourage attendance at trade shows, open houses, anniversaries, etc.
DS.1 BEST IN GREEN
A product or program you have created for you or your client to address environmental concerns. For example, using recycled or eco-friendly products and materials.
DS.2 BEST EMBROIDERY
An embroidered promotional product developed for a client. You must submit a hard copy of the artwork along with your mailed submission.
DS.3 SERVICE AND RECOGNITION
For member distributor, supplier or a client; promoting internal recognition of employee loyalty or achievement, or to recognize visiting dignitaries or to encourage increased productivity.