Catalyst 2027 – Leading Change
~ The Canadian industry’s leadership and learning event of the year aimed at leaders like you dedicated and passionate about progressing the promotional products industry ~
Get ready to go coast to coast with PPPC as we continue to spark bold ideas, elevate leadership, and shape the future of the Canadian branded merchandise industry.

Why Attend Catalyst 2027?
- Future-Focused Learning: Gain practical insights on innovation, leadership, and technology.
- High-Value Networking: Connect with peers at our opening cocktail reception and dine-around dinners.
- Industry Recognition: Join an event named one of the “Coolest Events in Promo” by the PPAI.
- An Inspiring Destination: Stay tuned to see where we are going for Catalyst 2027!




“Catalyst is about looking forward and ensuring we’re future proofing our industry and aligning with our core values of education, strategic partnerships, and community. We need to infuse more pride and storytelling in what we do as professionals and as an industry. And continue to elevate our 100-year-old legacy of success as the premier choice of advertising in Canada.”
~ Paul Wieleba, PPPC Chair and {WE} Promotional Advertising
“Catalyst is a great networking opportunity that [offers] lots of valuable information around leadership and technology.”
~ Dana Porter, MAS, Vice President of Information Services, SAGE
“[Catalyst] is a good educational experience. Great opportunity to network with other like-minded professionals in the industry, whether from the supplier or vendor side. [Here] we get to share some best practices and collaborate with one another in a meaningful way where everyone has the chance to rise to the top.”
~ Sam Singh, Chief Executive Officer, Full Line Specialties

Catalyst 2025 – Leading Change named by the PPAI as one of “The Coolest Events in Promo 2025”.
Special thanks to our New Event Committee who have worked hard to bring this exciting new event to members in 2026 alongside the following PPPC staff:
Chair:
- Erin Harris
Committee Members:
- Paul Wieleba
- Jenny Le Bricon
- Alan Meinstein
- Steve Pons
- Vivek Narola
- Morgan Edgecombe
Head Office Staff:
- Jonathan N. Strauss
- Barbara H. Kirby
- Margaret Williamson Batuszkin
- Connie Barbon
- Natalia Mendoza
- Katia Ramirez