Announcing the Generational Discussion Panel at Catalyst 2025 – Leading Change
Discover from three of the Canadian promo industry’s top leaders on what it takes to successfully manage a family business and transition it to the next generation or outside of the family.
Each distinguished panelist including Mitch Freed (Genumark), Kate Plummer (Debco | HPG) and Morgan Edgecombe (Edgecombes Marketing & Promotions Ltd.) brings a wide breadth of real-world experience, and learnings on how to keep a generational family business thriving while ensuring longevity.
This session will deliver an engaging panel discussion focused on challenges faced throughout each of their respective journeys when taking over the family business or transitioning it to new leadership.
Top learnings include: ‘the business of family’ including succession planning within the family or outside of it, and how to respect the original framework of the business, while leading the charge for change to ensure solid growth alongside the ever-changing business landscape.