Program

PPPC Catalyst 2025 – Leading Change
May 5-7,  2025 | Bear Mountain Golf Resort & Spa | Victoria

DATE	TIME	SPEAKER SESSIONS & PANEL DISCUSSIONS
May 5	7:30 pm	Registration and Opening Night Cocktail Reception
May 6	7:45 am – 8:15 am	Networking Breakfast
	8:15 am – 8:30 am	Welcome and Opening Remarks – Jonathan N. Strauss, President & CEO, PPPC
	8:30 am – 10:00 am	Keynote Session: Ashley McClune, Exec to Coach – Scaling Your Business:  Unlocking the Power Of People and the Rockefeller Habits
	10:00 am – 10:30 am	Networking Break
	10:30 am – 12:00 pm	Keynote Session: Mike Schwarz, CEO, MyZone AI – The AI Wake-Up Call: Mastering AI Implementation With The MyZone AI Blueprint
	12:00 pm – 12:45 pm	Networking Lunch
	12:45 pm – 2:00 pm	Panel: Top Five ESG Hot Topics for 2025 facilitated by Heidi Reimer-Epp, MAS, CEO, Botanical PaperWorks & PPPC Sustainability Committee Member. Panel guests include Denise Taschereau, MAS (Fairware | PPAI Chair), Edward Huang (SRG | PPPC Board & Sustainability Committee Leader) and Brett Boake (Score Promotions)
	2:00 pm – 2:30 pm	Networking Break
	2:30 pm – 3:30 pm	Keynote session: Eric Natinsky, Co-Founder and Chief Executive Officer of SAGE – Navigating the Digital Shift: Hot Tech Topics in Promo.
	3:30 pm – 4:30 pm	Generational Panel Discussion with Mitch Freed (Genumark), Kate Plummer (Debco | HPG) and Morgan Edgecombe (Edgecombes Promotional Marketing & PPPC Board Member) moderated by Pete Kmech (Creative Promotional Marketing Agency).
	6:30 pm – 9:00 pm	Dine Around Dinner – Opportunity to meet and network with new members in the hotel’s signature restaurant. Pre-arranged dinner groups will be revealed on Day One of Catalyst.
May 7	8:00 am – 8:30 am	Networking Breakfast
	8:30 am – 9:30 am	Keynote Session: Drew Holmgreen, CEO, PPAI –  “Shaping the Future: U.S. and International Market Insights, Emerging Trends, and Market Opportunities.
	9:30 am – 10:30 am	Outsiders To Promo Industry Leaders Panel Discussion featuring Jill Pascuzzi (Brand Blvd.), Dana Zezzo (American Solutions for Business), Yousuf Sandeela (Fully Promoted & PPPC Board Member), and moderated by Paul Wieleba (PPPC Board Chair and  {WE} Promotional Advertising)
	10:30 am – 11:00 am	Networking Break
	11:00 am –   Noon	Closing Session: We’re wrapping up Catalyst 2025 with an interactive session moderated by Jonathan N. Strauss (PPPC) to delve into the key learnings and takeaways from this year’s Catalyst event. More details to come!
	Noon	Lunch (Optional)